First Look: Nico Nico Fall 2014

Nico has one cool mom, and his mom makes some pretty cool clothes. Designed by L.A.-based Sue Tsai, Nico Nico clothing (named after her son) is right up there with some of our very favorite children’s brands. With Tsai’s background in fashion design and styling, her clothes are not only mega fashionable, but easy to wear and functional. So, it’s no wonder her latest Fall/Winter 2014 collection is just that.

The season’s theme is Small Trades and has a chic blue-collar feel. When playtime is your nine to five, your clothes should be built to last,” Tsai says of the offerings. “Workwear gets a fresh twist this season with updated textures and design details. Comfortable, tough, and all-around fun. These looks are guaranteed to become the new uniform for playtime.”

And let’s not forget that each collection is made with natural organic fabrics for the child who loves discovering our beautiful world and for the consumer who appreciates comfort and quality, without sacrificing style. Now that’s cool.

The collection starts at 18 months and goes up to 12 years. A perfect mix of L.A. cool, made in the US. Nico Nico’s fall collection will be in stores early September.