Day: March 20, 2015


Why is Lego Giving Beauty Tips to Little Girls?

When I think of Lego I think of those universal plastic building blocks that all little girls stole from their older brothers. But then Lego decided they needed to add Lego Friends, a “girl-friendly” version with pastel colored building blocks and a narrative attached. It also has a newsletter, a handy marketing tool that most […]

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5 Do’s and Don’ts For A Truly Creative Birthday Everyone Will Enjoy

Throwing a great party takes more effort than buying a matching decorations party pack. Parties where matching disposable paper products were the main effort can feel more… consumptive, rather than creative. Throwing a creative birthday party really comes down to thoughtfulness, and there are a few do’s and don’ts for throwing a party everyone will […]

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