Tag: girls

Lego-Friends.jpg

Why is Lego Giving Beauty Tips to Little Girls?

When I think of Lego I think of those universal plastic building blocks that all little girls stole from their older brothers. But then Lego decided they needed to add Lego Friends, a “girl-friendly” version with pastel colored building blocks and a narrative attached. It also has a newsletter, a handy marketing tool that most […]

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